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Xmark is a client-focused, results-driven business development and marketing agency with expertise across a variety of business development and digital marketing areas. From market research to web design, SEO & PPC to content marketing and social media, we help our clients build brands, generate leads and increase revenue & ROI.

You Are Your Brand

Branding, at its core, is the process of building an identity that will become the foundation for the future of your business. Our team of creative and branding experts will go beyond simple logo design and naming options, to create a memorable identity that will truly resonate with audiences.

We guide you through a proven five step process to tailor create your brand, marketing assets and communication strategy so your positioned to be best-in-class and best-positioned to enter the market and make a successful impact across both digital and traditional marketing channels.

Our Five-Step
Process To Success

Discovery

  • Audit Current Marketing Communications, Brand and Market Approach
  • Audit Competitors Brands, Marketing and Communications



Identification
  • Develop/Confirm Value Proposition
  • Define Brand Positioning
  • Determine Brand Voice
  • Define Key Messaging (Website, Social, Literature & Collateral, etc.)
Develop Marketing Strategy
  • Content Strategy
  • Distribution Strategy


Develop Marketing Leading Creative Elements and Assets
  • Design
  • Website
  • Collateral and Marketing Materials

Execution
  • Brand Protection
  • Digital Marketing
  • Marketing Campaigns

Maketing Strategy

1. Marketing Strategy

1. Marketing Strategy

Become the brand you always wished to be with the power of our agency at your back. From SEO to social media ads we will guarantee your brand grows by reaching the audiences that matter most.
Every marketing strategy is unique. We want to get to know your brand, understand your needs, and determine an appropriate timeline and project plan tailored to your business.

  • Assess your current content, competition & industry
  • Identify messages, keywords, topics and material to boost content
  • Establish a timeline for effective content creation

 

The final Report include:

  • Mission
  • Goals & Objectives
  • Business Model
  • Value Proposition
  • SWOT Analysis
  • Pricing Strategy
  • Customer Relationship Management
  • Action Plan
  • Performance Controls & Metrics
  • Commercial Calendar
2. Market Research

2. Market Research

Our team is experienced in market research. We will provide:

  • Industry Analysis
  • Market Trends Analysis
  • Customer Segment Identification
  • Competitors Analysis
3. Business Planning

3. Business Planning

  • Create a professional deck that can be presented to investors or senior stakeholders
  • Prepare Presentation, Value Proposition outline, Market Analysis, and Competitor Analysis
  • Business Overview
  • Products and Services
  • Team and Management
  • Market Analysis/Trend
  • Competitor Analysis
  • SWOT Analysis
  • Operational Plan
  • Marketing and Sales Plan
  • Financial Plan
4. Financial Modeling and Planning

4. Financial Modeling and Planning

Using different tools, we will provide various financial modeling results like:

  • Projected Profit and Loss Statement
  • Projected Balance Sheet
  • Projected Cashflow Statement
  • Breakeven Analysis
  • Project Valuation
  • Sensitivity Analysis
  • Business Ratios
5. Branding Services

5. Branding Services

Brand Development
Our team of brand experts will develop, define or refine your value proposition, brand positioning, key message, website design, digital marketing, social media, advertising to ensure your brand grows by reaching the audiences that matter most.

 

Develop Brand Book
Develop company’s brand book to set distinct guidelines for maintaining brand identity across all aspects of the business. Developing Brand Book service includes:

  • Logos
  • Color Palette
  • Typography
  • Design System
  • Imagery
  • Tone of Voice

 

Brand Protection
Is your brand protected?
We help you to protect your brand, your income, and your clients. We provide continuous monitoring of social media networks to protect Brand against different types of abuses like:

  • Mischievous mentions or reviews
  • Counterfeiting
  • Copyright infringement
  • Infringing websites and social media accounts

 

Whatever your brand protection issue, we can build a solution. New technology, coupled with traditional solutions, enable us to deliver a diverse and creative brand protection solution for your business.

  • Our product searches and detects online brand abuse across multiple platforms: websites, social media (Facebook, Instagram, Pinterest etc), marketplaces (Amazon, eBay, AliExpress etc), paid ads and mobile apps.
  • Using advanced crawling and scraping capabilities, we scan for counterfeit sales, trademark infringements, and social media scams and comments.
  • We provide various reports by categorizing different types of brand violations.
  • Based on company policies, we provide suitable action toward comments and reviews in social media.
6. Website Design

6. Website Design

We build sites that are optimized for performance. With Xmark as your marketing partner, you’ll be able to watch your site get more traffic, generate leads & increase sales.

  • WordPress
  • UI/UX
  • Conversion Optimization
  • Landing Pages
  • Shopify
  • Responsive Designs
7. SEO

7. SEO

Generate more organic traffic and increase the number of leads you receive online. Xmark applies time-tested strategies to give your website a competitive advantage.

 

Keyword Research

Identify the most valuable keywords for your business with a comprehensive keyword research strategy.

 

Search Console & Analytics

Keep track of your website performance, keyword rankings and page clicks. We connect your website to useful analytics tracking tools.

 

Content & Page Optimizations

Xmark will optimize your website content and page layouts to help you rank high for valuable keywords.

8. Content Marketing

8. Content Marketing

Content Marketing is all about telling your story, letting your audience know what it is that you’re doing and why you’re doing it. Count on Xmark to get your story heard!

 

Producing Targeted Content via:

  • Video
  • Website Content & Blog
  • Infographics
9. Email Marketing

9. Email Marketing

Aggregate Email List
The first step to successful email marketing campaigns is having a great email list. We will create simple and effective subscription opportunities across your website and online platforms to build your email list.

 

Design Custom Template
Our designers will create an array of unique templates for any email marketing campaign. Whether it’s to promote your new product, to showcase your latest product deals or for a simple welcome message - we’ve got you covered.

 

Setup Automations
Simplify your email marketing campaigns with a hands-free experience. We will set up your campaign automation to send personalized messages to prospects and customers on a set schedule.

 

Creating an effective campaign
Through extensive research, personalization, automation and engaging template designs, our team will work to create effective email campaigns to help you achieve your marketing goals.

10. Campaign Management

10. Campaign Management

We begin each digital marketing campaign with a data-driven strategy. We audit your digital profile to determine who is your best audience, where that audience is spending their attention, and how to ensure that the audience sees your content.
Our process builds valuable business intelligence that we use to navigate our campaign and that we help you understand.
Video distribution, brand awareness, and lead generation require specific communication and our expert team of strategists, content creators, and technicians and analysts understand how to learn, adjust, and reach those audiences who are most valuable to your business.

 

Business Intelligence
Following your customer’s online journey can impact your real-world business decisions. A proper audit of your audiences demographics, interests, and behaviours can reveal amazing insight and help your business understand how to get the most out of your digital efforts.

 

Social Media Amplification
We provide result orientated social media amplification that gets your content in front of the eyes of the people who matter most, at the best time, wherever they are paying attention.

 

Search Engine Marketing
Reaching the top spot on a search page when someone is looking for what you offer can change the future of your business. Our in-depth understanding of keyword research, search trends, technical tools, and concise communication allow us to develop a strategy to place your business in front of those eyes who are searching for your product or service so you can be visible when they need you.

 

Brand Awareness
No matter what we are going to achieve together, we start by reaching out to an audience to make them aware of your brand, a product or service, or often both! We use specifically targeted audiences and focus our content on those platform users who are more than likely to be interested in what it is you have to offer. The digital world is noisy.

 

Sales & Lead Generation
If you know what to do with it, an email is as good as gold. Many businesses have a large email list and are unsure of how to use it to their benefit. Some businesses have a problem getting their website visitors to complete an online purchase. We help make your email list worthwhile and clear up your lead generation and sales funnels—from content to your website to your follow up system. We’ll get you running like a well oiled and prosperous machine.

11. Social Media Marketing

11. Social Media Marketing

We specialize in social platform management by helping companies determine the right social media platforms to be on and where they fit into your overall social media strategy. Whether it is sourcing, creating, or distributing content, building and maintaining communities, or identifying prospects and turning them into customers. We will provide:

  • Social media management, content production and publishing posts at appropriate intervals based on marketing strategy
  • Reply to mentions and questions
12. Paid Digital Advertising

12. Paid Digital Advertising

Xmark creates quality PPC marketing campaigns (e.g. Google Ads & Facebook Ads) that deliver immediate results in the form of increased traffic, leads & sales.

  • Google adwords
  • Facebook & Instagram Ads